Maximizing the Benefits of Mega Events for Tourism Development

2017
Nº of Pages: 
104
ISBN (electronic version): 
978-92-844-1892-3
ISBN (print version): 
978-92-844-1891-6

A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximising the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.