Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying about Europe

Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying
2015
Nº of Pages: 
88
ISBN (electronic version): 
978-92-844-1671-4
ISBN (print version): 
978-92-844-1670-7

This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on ‘netnographic’ research – or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel planning and segments, through the analysis of online blogs, posts and Internet searches, to provide tips on tapping the world’s fourth largest outbound tourism market.