Publications

Title Date
Overview of the Meetings Industry in Asia
Overview of the Meetings Industry in Asia provides a comprehensive view of the linkages between business events and tourism, examines the region’s key market segments and developments in the meetings industry, and – through a collection of case studies – highlights the more recent trends in...
2017
UNWTO Annual Report 2016 2017
Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Affiliate Members Global Reports, Volume sixteen – Second Global Report on Gastronomy Tourism
In 2012, UNWTO Affiliate Members Programme launched the Global Report on Food Tourism outlining the state of gastronomy tourism. The report presented various examples of tourism and gastronomy professionals with extensive experience in international organizations, destination management, in both...
2017
Affiliate Members Global Reports, Volume fifteen – Second Global Report on LGBT Tourism
  Following the success of the first edition of the UNWTO Global Report on LGBT tourism published in 2012, UNWTO and Affiliate member International Gay & Lesbian Travel Association (IGLTA) decided to embark in the preparation of the 2nd Global Report on LGBT Tourism, offering a more...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations
This publication introduces the strategic evolution of a paradigm shift in tourism destination management towards quality. Quality is increasingly important to the competitiveness and long-term success of tourism destinations, being principally linked to the satisfaction of visitor expectations. To...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations
This publication introduces the strategic evolution of a paradigm shift in tourism destination management towards quality. Quality is increasingly important to the competitiveness and long-term success of tourism destinations, being principally linked to the satisfaction of visitor expectations. To...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation...
2017
Innovation in Tourism – Bridging Theory and Practice // La innovación en el turismo – Acercamiento entre teoría y práctica
The World Tourism Organization (UNWTO) wishes to recognize the contribution of the twenty-three authors who have provided the twelve case studies on innovation in tourism included in this report, selected among the papers presented at the 2nd UNWTO Knowledge Network Global Forum on Innovation in...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation with the Asia-...
2017