Publications

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Global Report on Public-Private Partnerships: Tourism Development
We are pleased to present this edition of the UNWTO Affiliate Members Global Report series on the topic “Public-Private Partnerships: Tourism Development.’’ Jointly published with our valued Affiliate Member, Griffith Institute for Tourism, the Report seeks to highlight the role and...
2015
Global Report on Shopping Tourism
This report explores the importance of shopping tourism as a driver of economic development, its emergence as a main motivation for travel, its increasing significance as part of the overall tourism offer and the keys for its success, both from the destination’s perspective as from the needs from...
2014
Global Report on the Meetings Industry
This report explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry. Moreover, it points out the importance of public-private collaboration and the relevance of implementing processes of continuous innovation. The publication includes...
2014
Global Report on Women in Tourism 2010
Jointly developed by the World Tourism Organization (UNWTO) and UN Women, the Global Report on Women in Tourism 2010 marks the first attempt to map the participation of women in the tourism industry worldwide. In the context of responsible tourism and local development, this study seeks to...
2011
Gouvernance et gestion pour un tourisme durable dans les zones côtières d’Afrique 2013
Guide pratique de la gestion des destinations touristiques Guide pratique de la gestion des destinations touristiques
Cette publication est une contribution majeure au développement du professionnalisme dans le domaine de la gestion des destinations. Elle entend être un guide pratique démontrant comment traduire les concepts dans la réalité. En outre, elle présente un intérêt considérable pour les universitaires...
2014
Guide pratique pour développer des produits touristiques liés à la biodiversité
Le monde fête l’ Année internationale de la biodiversité. Désireuse de contribuer à cette initiative, l’ OMT a élaboré un Guide pratique pour développer des produits touristiques liés à la biodiversité. Le guide, qui s’adresse aux promoteurs de produits locaux et aux voyagistes, présente un...
2012
Guidelines for National Tourism Administration (NTA) Focal Points on Child Protection
The Guidelines for National Tourism Administration (NTA) Focal Points aim to assist officials of National Tourism Administrations (NTAs) in being actively engaged in the protection of children from sexual exploitation in tourism activities, in particular within the tourism networks.These guidelines...
2001
Handbook on E-marketing for Tourism Destinations – Fully revised and extended ve Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.This handbook covers all essential aspects of an e-marketing strategy including...
2014
Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017