UNWTO Publications

Title Date
Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations
This publication introduces the strategic evolution of a paradigm shift in tourism destination management towards quality. Quality is increasingly important to the competitiveness and long-term success of tourism destinations, being principally linked to the satisfaction of visitor expectations. To...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation...
2017
Innovation in Tourism – Bridging Theory and Practice // La innovación en el turismo – Acercamiento entre teoría y práctica
The World Tourism Organization (UNWTO) wishes to recognize the contribution of the twenty-three authors who have provided the twelve case studies on innovation in tourism included in this report, selected among the papers presented at the 2nd UNWTO Knowledge Network Global Forum on Innovation in...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation with the Asia-...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations – Concepts, Implementation and Tools for Destination Management Organizations
The Practical Guidelines for Integrated Quality Management in Tourism Destinations offer a comprehensive and pragmatic approach to the improvement of quality of tourism destinations. The handbook is a perfect tool for tourism managers, planners, academics, professionals, entrepreneurs and decision-...
2017
Yearbook of Tourism Statistics, Data 2011 – 2015 (2017 Edition)
Understanding, for each country, where its inbound tourism is generated is essential for analysing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. Deriving from the most comprehensive statistical database available...
2017
Compendium of Tourism Statistics, Data 2011 – 2015 (2017 Edition)
Statistical information on tourism’s multiple facets is pivotal in advancing knowledge of the sector, monitoring progress, promoting results-focused management, and highlighting strategic issues for policy decisions. Deriving from the most comprehensive statistical database available on the tourism...
2017
The tourism sector and the SDGs. Responsible tourism, a global commitment
In 2015, UNWTO and the United Nations Global Compact Initiative Spain joined forces in a project titled “Responsible tourism, a global commitment” that engaged 13 Spanish tourism entities. The aim of the project has been for tourism companies and trade associations to...
2016
Contribution of Islamic Culture and its Impact on the Asian Tourism Market
Contribution of Islamic Culture and its Impact on the Asian Tourism Market highlights the influence of Islamic culture on Asian history and heritage and the potential of the emerging market for Islamic tourism. The publication outlines characteristics of the Islamic tourism market in Asia and...
2017