UNWTO Publications

Title Date
by former UNWTO Secretary-General Francesco Frangialli Live Geopolitics of International Tourism – The New Silk Roads
Published in French with the Paris editor L'Harmattan, the “GÉOPOLITIQUE VÉCUE DU TOURISME INTERNATIONAL – Les Nouvelles Routes de la Soie” compares contemporary tourism, which carries huge flows of visitors, but also wealth and ideas, all around the world to the role played historically between...
2017
International Rural Tourism Development – An Asia-Pacific Perspective
This publication released on the occasion of the International Year for Sustainable Tourism for Development 2017, focuses on community empowerment and poverty alleviation through rural tourism development.The report shines a light on rural tourism development in the Asia Pacific region with...
2017
Overview of the Meetings Industry in Asia
Overview of the Meetings Industry in Asia provides a comprehensive view of the linkages between business events and tourism, examines the region’s key market segments and developments in the meetings industry, and – through a collection of case studies – highlights the more recent trends in...
2017
Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations
This publication introduces the strategic evolution of a paradigm shift in tourism destination management towards quality. Quality is increasingly important to the competitiveness and long-term success of tourism destinations, being principally linked to the satisfaction of visitor expectations. To...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation...
2017
Innovation in Tourism – Bridging Theory and Practice // La innovación en el turismo – Acercamiento entre teoría y práctica
The World Tourism Organization (UNWTO) wishes to recognize the contribution of the twenty-three authors who have provided the twelve case studies on innovation in tourism included in this report, selected among the papers presented at the 2nd UNWTO Knowledge Network Global Forum on Innovation in...
2017
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia
Benchmarking Methodology for the Development of Sustainable Cruise Tourism in South-East Asia follows the 2016 publication on Sustainable Cruise Tourism Development Strategies – Tackling the Challenges in Itinerary Design in South-East Asia. Both reports were prepared in cooperation with the Asia-...
2017
Practical Guidelines for Integrated Quality Management in Tourism Destinations – Concepts, Implementation and Tools for Destination Management Organizations
The Practical Guidelines for Integrated Quality Management in Tourism Destinations offer a comprehensive and pragmatic approach to the improvement of quality of tourism destinations. The handbook is a perfect tool for tourism managers, planners, academics, professionals, entrepreneurs and decision-...
2017
Yearbook of Tourism Statistics, Data 2011 – 2015 (2017 Edition)
Understanding, for each country, where its inbound tourism is generated is essential for analysing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. Deriving from the most comprehensive statistical database available...
2017