UNWTO Publications

Titlesort icon Date
General Guidelines for Using Data on International Air-Passenger Traffic for Tourism Analysis
IATA and the UNWTO have worked together to compile this report in order to help explain to a technical audience how useful information generated by international air passenger traffic can be for the purpose of analysing tourism. This type of data can be used to complement passenger arrival numbers...
2002
Global Report on Women in Tourism 2010
Jointly developed by the World Tourism Organization (UNWTO) and UN Women, the Global Report on Women in Tourism 2010 marks the first attempt to map the participation of women in the tourism industry worldwide. In the context of responsible tourism and local development, this study seeks to...
2011
Global survey on the perception of residents towards city tourism: impact and me Global survey on the perception of residents towards city tourism: impact and measures
This research is a result of a partnership between the World Tourism Organization (UNWTO) and IPSOS. To better manage the issues arising from the growing tourism demand in urban destinations it is essential to understand resident's experiences and perceptions on city tourism. The research aims at...
2019
Gouvernance et gestion pour un tourisme durable dans les zones côtières d’Afriqu Gouvernance et gestion pour un tourisme durable dans les zones côtières d’Afrique 2013
Guide pratique de la gestion des destinations touristiques Guide pratique de la gestion des destinations touristiques
Cette publication est une contribution majeure au développement du professionnalisme dans le domaine de la gestion des destinations. Elle entend être un guide pratique démontrant comment traduire les concepts dans la réalité. En outre, elle présente un intérêt considérable pour les universitaires...
2014
Guide pratique pour développer des produits touristiques liés à la biodiversité Guide pratique pour développer des produits touristiques liés à la biodiversité
Le monde fête l’ Année internationale de la biodiversité. Désireuse de contribuer à cette initiative, l’ OMT a élaboré un Guide pratique pour développer des produits touristiques liés à la biodiversité. Le guide, qui s’adresse aux promoteurs de produits locaux et aux voyagistes, présente un...
2012
Guidelines for the Development of Gastronomy Tourism Guidelines for the Development of Gastronomy Tourism
The Guidelines for the Development of Gastronomy Tourism have been developed by UNWTO and the Basque Culinary Center (BCC), a UNWTO affiliate member, as part of its long-term collaboration. The guidelines aim to serve as a practical toolkit to support the development of gastronomy tourism...
2019
Handbook on E-marketing for Tourism Destinations – Fully revised and extended ve Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.This handbook covers all essential aspects of an e-marketing strategy including...
2014
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Handbook on Marketing Transnational Tourism Themes and Routes Handbook on Marketing Transnational Tourism Themes and Routes
This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance –...
2017