UNWTO Publications

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First UNWTO International Conference on Spiritual Tourism for Sustainable Develo First UNWTO International Conference on Spiritual Tourism for Sustainable Development
Jointly organized by UNWTO and the Ministry of Culture, Sports and Tourism of the Socialist Republic of Viet Nam, the First UNWTO International Conference on Spiritual Tourism for Sustainable Development explored ways in which living culture, traditions and beliefs can be integrated into tourism...
2015
General Guidelines for Using Data on International Air-Passenger Traffic for Tourism Analysis
IATA and the UNWTO have worked together to compile this report in order to help explain to a technical audience how useful information generated by international air passenger traffic can be for the purpose of analysing tourism. This type of data can be used to complement passenger arrival numbers...
2002
Global Report on Women in Tourism 2010
Jointly developed by the World Tourism Organization (UNWTO) and UN Women, the Global Report on Women in Tourism 2010 marks the first attempt to map the participation of women in the tourism industry worldwide. In the context of responsible tourism and local development, this study seeks to...
2011
Gouvernance et gestion pour un tourisme durable dans les zones côtières d’Afriqu Gouvernance et gestion pour un tourisme durable dans les zones côtières d’Afrique 2013
Guide pratique de la gestion des destinations touristiques Guide pratique de la gestion des destinations touristiques
Cette publication est une contribution majeure au développement du professionnalisme dans le domaine de la gestion des destinations. Elle entend être un guide pratique démontrant comment traduire les concepts dans la réalité. En outre, elle présente un intérêt considérable pour les universitaires...
2014
Guide pratique pour développer des produits touristiques liés à la biodiversité Guide pratique pour développer des produits touristiques liés à la biodiversité
Le monde fête l’ Année internationale de la biodiversité. Désireuse de contribuer à cette initiative, l’ OMT a élaboré un Guide pratique pour développer des produits touristiques liés à la biodiversité. Le guide, qui s’adresse aux promoteurs de produits locaux et aux voyagistes, présente un...
2012
Handbook on E-marketing for Tourism Destinations – Fully revised and extended ve Handbook on E-marketing for Tourism Destinations – Fully revised and extended version 3.0
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector.This handbook covers all essential aspects of an e-marketing strategy including...
2014
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Handbook on Marketing Transnational Tourism Themes and Routes Handbook on Marketing Transnational Tourism Themes and Routes
This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance –...
2017
Handbook on Natural Disaster Reduction in Tourist Areas Handbook on Natural Disaster Reduction in Tourist Areas
Abstract: Nowadays tourism involves the movement of millions of people to virtually all countries on the surface of this globe. Quite often tourism developments are located in areas exposed to, or likely to be exposed to, sudden-onset natural disasters, in particular beach and coastal areas, river...
1998